November 6, 2014 News

Rio speaks at Web Summit 2014 as an ambassador for BT Sport

2014 Web Summit - Day 2 - Sport StageRio Ferdinand tells Web Summit tweets show the real him…

Web Summit is a two days conference in Ireland which has been described as “the best technology conference on the planet”.

404 Not Found In the pantheon of technological luminaries gracing the stages of this year’s Web Summit, imparting wisdom and insight about the wide-ranging role of tech in society, the name Rio Ferdinand rather stuck out. For all his talents, the former England and Manchester United defender is not exactly renowned as a tech 2014 Web Summit - Day 2 - Sport Stagevisionary.

But as it happened, the timing of his appearance yesterday couldn’t have been more fitting – he began his appearance on the sports stage in a crammed Spiegeltent by announcing he wouldn’t be appealing a three-game ban and £25,000 fine he was recently landed with.

  • He directed a profane jibe at a heckling follower on Twitter.

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2014 Web Summit - Day 2 - Sport StageIf anything illustrates the far-reaching impact of modern technology, surely it is this little vignette. “The reason I’m on social media is to engage with fans,” Ferdinand said. “People have a perception of who you are through the image that’s painted of you through the media . . . so Twitter allows me to present a real version of myself.”

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The version he presented with that tweet was intemperate and rude, but at the Web Summit he revealed himself to be a sharp, self-aware and surprisingly funny character.2014 Web Summit - Day 2 - Sport Stage

But the Twitter ban episode highlights the degree to which our lives are now mediated by technology in unpredictable ways.

 Read the whole story here…

Photo Credit; Sportsfile