Rio Ferdinand set up his Foundation in 2012 so that he could have a closer relationship with his charitable work and tackle social issues important to him. Recognising that sports, media and the creative arts are great motivating factors for young people, RFF utilise those mediums and Rio’s connections within those industries, to provide a pathway for youth development.
Since then, we have made it our mission to inspire young people and give them the tools they need to tap into their talents and reach their potential. Our vision is to help create confident and skilled young people who are able to build a brighter future for themselves and their communities.
Our work is guided by the belief that with the right support, role models, and opportunities, young people can achieve great things. To this end, our work unites the efforts of a host of partners, who share our vision, offering a range of education and employment pathways for our young people.
Each young persons’ journey with us is as unique as they are and based on their individual skills and motivations. The infographic below illustrates our approach to working with young people developed through years of practical experience and sector research.