7th December 2020 


Initiative to mark the Legacy of Damilola Taylor gives young people a voice 

‘Young Voices’ showcases content created by young people, showcased on Monday 7th December as part of the ‘Day of Hope’ 

A series of creative projects based on ‘hope’, created by young people, are being showcased on Monday 7th December on the Rio Ferdinand Foundation Instagram and YouTube channels as part of a National Day of Hope delivered by the Hope Collective. The Hope Collective is a collective of charities and businesses founded to mark 20 years since the death of ten year old Damilola Taylor. The proceedings for the collective’s ‘Day of Hope’ are intended to inspire and empower young people on what would have been Damilola’s 30th birthday.  

The films, music and spoken word pieces are delivered by young people who have accessed support services, undergone training and attended workshops delivered by the Foundation and speak of their personal experiences hopes for the future as part of a Youth Voices programme, launched by the Co-op and the Rio Ferdinand Foundation in September. 

The content has been created as part of a programme of face to face and online support, wellbeing initiatives and creative media workshops made available to young people aged 14 -25 years. The programme has been running since August and has been led by youth workers, inspirational speakers and professionals from a variety of backgrounds.  

Callouts for budding filmmakers went out earlier this year via Rio Ferdinand Foundation’s networks, across communities facing high levels of poverty and economic challenges across the country. The Co-op also drew upon its Community Wellbeing Index to identify those areas offering young people the least support, approaching candidates through its fleet of Member Pioneers based across UK villages, towns and cities.  

Kamahl, 24 from London, took part in the programme. He said: “I learned how to ask for more support and question things I don’t quite understand. I also learned to speak about my ideas in a public ‘virtual’ space without feeling so anxious. Overall, if you put your mind and energy into something it can come to fruition.”  

Harry, 14 from Salford agreed, “I really enjoyed learning about film making and I feel I’ve took lots from it to help me edit and produce my own films in the future”. 

Phoebe, 15, also from Salford added “Youth Voices was a great insight into the (media) industry and has given me a much clearer idea on the type of job I may want to do after leaving college”. 

Rio Ferdinand, who is supporting the Hope 2020 campaign through the Rio Ferdinand Foundation, said: “Youth Voices is a great opportunity to change the narrative around young people, especially those that suffer inequality or prejudice. Our programme provides young people with safe spaces in the communityyouth worker support and builds skills for their future which are more important than ever at this time. 

Co-op CEO, Steve Murrells said “Whilst they may not be the most vulnerable to the virus, young people will be the most impacted in years to come. In fact, one million under 25’s face unemployment by the end of the year. I continue to be inspired by young people and I’m keen for them to be heard and be part of shaping the future. I’m passionate about us working with them to develop their confidence and skills and provide them with opportunities to ask for what they need. Rest assured, I’m listening.” 


To watch the videos from the Youth Voices programme or to learn more about the Day of Hope, please visit: https://www.instagram.com/rioferdinandfoundation/ or https://www.youtube.com/channel/UCa1QrLN8ZJ-sgv1jJW9anwA  

About Hope2020:   

Hope 2020 is a campaign shining light on the positive contributions of young people. Inspired by the philosophy of the public health approach to reducing violence affecting young people. Hope is a vital ingredient especially in our most socially challenged communities. Relationships are key to supporting young people and we are delighted to have such a broad church of contributing partners supporting the campaign. 


The Hope 2020 collective includes the Damilola Taylor Trust, The Co-op, the Rio Ferdinand Foundation, UK Youth, Safer London, Rio Ferdinand Foundation, Mayor of London Peer outreach workers, Spirit of London Awards Foundation, National Citizenship Service NCS, Metropolitan Police Professional Footballers Association (PFA), National Housing Associations, Worshipful company of Weavers, Music against Racism, London Violence Reduction Unit, Scottish Violence Reduction Unit, MRM McCann.  

For more information, visit www.hope2020.uk     


About the Co-op: 

The Co-op is one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, legal services and health. It has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, the Co-op operates 2,600 food stores, over 1,000 funeral homes and it provides products to over 5,100 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited. It has more than 63,000 colleagues and an annual revenue of over £10 billion. 


About the Rio Ferdinand Foundation: 

Rio Ferdinand set up his Foundation in 2012 so that he could have a closer relationship with his charitable work and tackle social issues important to him. The Rio Ferdinand Foundation works collaboratively with young people and communities to deliver progression pathways aimed at ensuring young people are socially mobile and empowered to be independent, take control of their lives and achieve their full potential. Recognising that sports, media and the creative arts are great motivating factors for young people, the Foundation utilises those mediums and Rio’s connections within those industries, to provide a pathway for youth development. Our work delivers under four strategic pillars: Sport & Social Inclusion, Health & Wellbeing, Safer & Stronger Communities and Skills & Training.