LAMBETH USING ESPORTS TO ADDRESS YOUTH UNEMPLOYMENT 

● Rio Ferdinand Foundation has partnered with esports org LDN UTD to host the inaugural LDN UTD Inter-Borough Esports Championships.

● Partnership will educate youngsters through a range of digital skills workshops hosted by Staffordshire University London, Salford University, Morley College Chelsea, and University of East London, and feature guest appearances from leading industry personnel.

● First ever LDN UTD Inter-Borough Esports Championships in FIFA ‘21 and NBA 2K to be hosted throughout December and feature work completed by participants.

● Registration opens on 9th November via www.LDNUTD.gg.

LONDON, 9th November: The Rio Ferdinand Foundation has praised the long term impact an upcoming esports campaign will have on the local community, amidst rising youth unemployment rates across the capital.

The LDN UTD Inter-Borough Esports Championships will use the power of esports and education to provide youngsters across the Borough with the opportunity to enhance their skills through digital workshops, hosted in partnership with Staffordshire University London, Salford University, Morley College Chelsea, and University of East London, and with the support of both the Mayor of London and a number of local partners and charities.

Workshops will be themed around a variety of topics including video editing, social media management, graphic design, on-camera hosting and commentating – all skills that have been a contributing factor in making esports a billion-pound industry worldwide.

Each workshop is designed to give participants a taste of the skills required to forge a career in that given industry, and how those skills are transferable into the world of esports. There will also be the opportunity for some participants to be involved in the esports broadcasts and further their education and experience through work experience or an internship with LDN UTD – the esports org that unites gaming and esports with social responsibility – and other industry partners.

Gary Stannett, Chief Executive Officer from Rio Ferdinand Foundation said:

“It has been an extremely difficult period for young people in our Borough, with many unable to find regular work and the number of opportunities being severely limited. The increase in youth unemployment is a worrying statistic and we must face up to these challenges and help equip future generations with the skills necessary to pursue careers in a variety of industries, and what better than the world of esports; an industry that has gone from strength to strength in recent years, particularly here in London. This campaign will undoubtedly set the foundations for so many young people in our Borough, and encourage them to pursue a career in esports – something that they would have deemed implausible just a few months ago.”

In tandem with the digital workshops, budding gamers from four London Boroughs will also have the chance to go head-to-head in the inaugural LDN UTD Inter-Borough Esports Championships, which will give players the option of competing on Playstation in either FIFA ‘21 or NBA 2K from 5th – 19th December, and winning some great prizes.

The tournament will be broadcast live across streaming platform Twitch and hosted by Rambo, founding member of LDN UTD’s Social Impact Thinktank and lead FIFA content creator.

Oliver Weingarten, Founder and CEO of LDN UTD said:

“We believe in using the power of esports to address a range of social issues and bring about positive change in our community. There are many young people across London who are looking for their place in society, but haven’t necessarily had the opportunity to further their education or learn more about what it takes to get into the esports industry. This is just the first step in that journey, and helping them to understand some of the different components and aspects of this incredible industry. We’ve had such a positive reaction from all of our local partners, and we are looking forward to hosting what we hope to be one of our most impactful campaigns to date.”

To find out more information on the LDN UTD Inter-Borough Esports Championships or to sign up to the digital skills workshops and/or Esports Championship visit www.ldnutd.gg.

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Note to editors: Enquiries can be directed to press@ldnutd.gg and stefanjpopovic@gmail.com Registration for the workshops (16+) and Esports Championships is open from 7th November on www.ldnutd.gg. Registrants will then be directed to the LDN UTD Discord Server https://discord.gg/dM7mTVT where they will be allocated into the respective group session and provided with more info.

About LDN UTD

LDN UTD is an innovative esports org. We use esports to serve society. Since inception, we have worked with Chipotle, DLA Piper, HyperX, Razer, Landsec, Logitech and many more – always foregrounding social issues. We partnered with grime artist P Money to address the issue of knife crime in Lewisham, hosted the ROAD TO YANA FIFA tournament to address loneliness resulting from the COVID-19 lockdown, and more recently partnered with Leyton Orient FC and Kingston Race And Equalities Council on UTD Against Racism to celebrate diversity in gaming. For more info visit: www.ldnutd.gg For updates on LDN UTD please follow @LDNUTD on Twitter or @ldn_utd on Insta.