UEFA Foundation for Children
Working collaboratively with UEFA Foundation for Children, Youth in Action is a programme of opportunity developed in consultation with young people and communities. The programme works with minority groups and under resourced communities to promote inclusion, and tackle racism.
UEFA Foundation for Children have supported the Youth in Action programme on the island of Ireland since 2020.
Youth in Action has delivered a programme of sports and educational activities, training and accreditation , creating opportunities for young people to be inspired to be heard, and to develop the leadership skills, and tools, they need to tackle inequality in their communities.
In August 2021 after a summer of activity, BT’s Hope United and UEFA Foundation for children kicked off a match on the eve of the Super Cup to raise awareness of the devastating impact of online hate in sport and among young people.
Key publicity pieces reached audiences of 105,000 and the Foundation’s combined social media platforms reached audiences of 1.7m.
The programme has been extended since 2022, and together we will continue to tackle racism and division in Ireland by promoting community cohesion and the integration of ethnic minority and migrant communities through sports and education.
