KISS FM and Bauer Media
KISS partners with the Rio Ferdinand Foundation on new campaign #notboxed
In April 2022 KISS Breakfast's Jordan & Perri announced a new KISS partnership with the Rio Ferdinand Foundation to raise awareness and drive change in the way young people are supported in building their futures.
Together we have launched #notboxed, a campaign featuring a programme of events and opportunities to drive new investment and support from business and government, other decision-makers and people in power.
The campaign follows new insight from a KISS survey of 16-24 year olds* which found that there is a significant knowledge gap in how young people can kickstart their careers. While over three-quarters of young people know or have some idea of what their dream job would be, nearly half are unsure of the process of how to apply or put themselves forward in the field of their choice.
The study echoes government figures which showed that 467,000 16-24s in the UK are currently unemployed, and 1 in 9 young people are now not in employment, education, or training.**
*Social qualitative survey of 150 recipients.
** Youth unemployment statistics - House of Commons Library (parliament.uk)
The campaign will see KISS shine a light on real stories and amplify the work the Rio Ferdinand Foundation aims to do over the next year.
“Compounded by the post-Covid landscape, the need to develop skills and gain meaningful employment and social mobility for young people is more urgent than ever. There isn’t one type of person in need here – its everyone. Together with the Rio Ferdinand Foundation, we will work with young people to inform, drive awareness and create real impact.””
Bauer Media is supporting this campaign through The Bauer Academy, providing training and facilitation for young people.
