As part of our commitment to Social Justice
We launched the United Against Racism movement.
United Against Racism is a celebration of youth-led activities, projects and events that have been created to tackle inequality and racism. A movement amongst partners, United Against Racism inspires youth led social action, creating opportunities, and supporting young people to participate on their own terms.
The United Against Racism Promise.
United Against Racism changed the narrative around racism, inspired the youth voice, connected communities and empowered change.
Core campaign values:
Inspire - Allowing ourselves to be inspired by Young People
Connect -A shared agenda, bringing young people, communities and partners together
Empower - Installing confidence to tackle inequalities and achieve a collective goal
“United Against Racism brought together communities, businesses and other stakeholders to support young people and empower them to develop skills and deliver projects that tackled inequality and racism in their neighbourhoods.”
— Rio Ferdinand, Founder.
Who supported the campaign?
In 2021 a host of high profile partners joined forces with the Rio Ferdinand Foundation - including Music Against Racism, UEFA Foundation, LDN United, the Professional Footballers Association, Phoenix Sports Media Group, New Era, and the Black Police Association. All of these partners committed to the UAR goals and delivered the campaign with us throughout 2021. This included a series of youth and community programmes across the UK and Ireland, e-sports tournaments, podcasts and high profile regional events led by youth Ambassadors.
Why did we do this?
More than an awareness campaign, the United Against Racism campaign was a youth-led programme to drive real change within communities. United Against Racism, is a recurrent campaign that lasts beyond 2021, it is a call to action, a collective that empowers change. It is through our shared partnership agenda, that we will give young people a voice, a voice that changes the narrative surrounding racism, and brings communities together.
How can you join the campaign?
Share the United Against Racism message via your networks and on social media using the hashtag #UnitedAgainstRacism.
Support our young people to come up with their own solutions to tackle racism and end inequality in their communities by donating today.
We lost a football game and so to a greater loss of dignity integrity and world standing.
A loss dealt, by a vile vocal racist element in our society.
We can come back from the defeat of a sporting event learn the lessons dust ourselves off and regroup.
Not so easy to come back from the racist onslaught that ensued.
We as a nation need to address a racist system that would be so bold as to try and strip our young warriors of their humanity.
Young men that gave their all to fulfil an entire nations hopes dreams and pent up frustrations of fifty-five years of defeat..
These young men fell at the last hurdle and were rewarded with vile ignorant and damaging rhetoric.
.
Yes, our young England team should feel saddened and disappointed but what no player should feel is dehumanised and terrorised by the experience due to race colour or creed.
We cannot any longer be a silent majority our nation depends on us being the vocal active majority.
Racism has no place in our sports our society our hearts.
Yes, it takes effort and vigilance but I'm convinced we as a Nation are up to this even greater challenge.
Heather Small- United Against Racism
Share the United Against Racism message on social media using